HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 12-18 July 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 5.4 percent to end the week at 68.2 percent. Average daily rate dropped 7.2 percent to finish the week at CAD$126.61. Revenue per available room for the week decreased 12.2 percent to finish at CAD$86.38.
The provinces reported mixed year-over-year results in all three key metrics. Highlights from the week include:
• Prince Edward Island reported the largest occupancy increase, up 6.1 percent to 81.3 percent.
• Alberta experienced the only double-digit occupancy decrease, falling 12.3 percent to 64.8 percent.
• Saskatchewan posted the largest ADR increase, rising 6.2 percent to CAD$115.74. Nova Scotia followed with a 5.9-percent increase to CAD$134.37.
• Two provinces reported double-digit ADR decreases: Alberta (-16.9 percent to CAD$135.03) and British Columbia (-10.6 percent to CAD$140.99).
• Nova Scotia was the only province to experience a double-digit RevPAR increase, jumping 11.3 percent to CAD$107.39. Prince Edward Island was not far behind with a 8.5-percent increase to CAD$107.22.
• Three provinces reported RevPAR decreases of more than 10 percent: Alberta (-27.1 percent to CAD$87.53); British Columbia (-17.5 percent to CAD$101.15); and Ontario (-10.9 percent to CAD$75.88).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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