LONDON—The European hotel industry posted mixed year-over-year results when reported in U.S. dollars, euros and British pounds for June 2009, according to data compiled by STR Global.
Figures for occupancy, average daily rate and revenue per available room ranged from double-digit losses to single-digit gains, depending on the market and the currency used for comparison.
“The markets in Austria and Switzerland reported expected declines for June, following the EURO Football championship last year”, said James Chappell, managing director of STR Global. “Vienna and Zurich reported RevPAR declines of more than 40 percent for the month. Prague, which hosted the EU Presidency in the first half of this year and received a global marketing boost from the visit from President Obama in April, reported RevPAR declines of 25 percent year-to-June in local currency. Let’s hope Stockholm, which reported a 11-percent decrease in RevPAR year-to-June, benefits from its hosting of the EU Presidency in the second half of 2009”.
Year-over-year June 2009 figures for Europe (U.S. dollars, euros and British pounds):
| |
Europe
|
% change
|
| Occupancy |
66.4%
|
-7.3%
|
| ADR (U.S. dollars) |
$139.58
|
-23.1%
|
| ADR (euros) |
€99.37
|
-13.6%
|
| ADR (British pounds) |
£84.52
|
-7.2%
|
| RevPAR (U.S. dollars) |
$92.62
|
-28.7%
|
| RevPAR (euros) |
€65.94
|
-19.9%
|
| RevPAR (British pounds) |
£56.08
|
-14.0%
|
Source: STR Global
Highlights from key market performers for June include (year-over-year results, all currency figures are in euros):
- Four markets experienced occupancy increases: Birmingham, England (+2.1 percent to 66.6 percent); Stockholm, Sweden (+1.3 percent to 75.1 percent ); Gothenburg, Sweden (+1.1 percent to 72.2 percent); and London, England (+0.9 percent to 84.6 percent).
- Among the key markets, Cologne, Germany (-23.5 percent to 52.9 percent) and Düsseldorf, Germany (-21.1 percent to 53.3 percent) reported the largest occupancy declines for the month.
- Tel Aviv, Israel, posted the largest ADR increase, jumping 9.6 percent to EUR156.52. Venice, Italy, followed, coming in virtually flat for the month with a 0.1-percent increase to EUR345.44.
- Four markets reported ADR decreases of more than 40 percent: Düsseldorf (-52.1 percent to EUR80.26); Salzburg, Austria (-43.2 percent to EUR78.16); Vienna, Austria (-41.0 percent to EUR98.83); and Moscow, Russia (-40.8 percent to EUR163.82).
- Tel Aviv reported the largest RevPAR increase, up 1.4 percent to EUR114.73. Venice followed with a 0.6-percent increase in RevPAR to EUR218.80.
- Six markets reported RevPAR decreases of more than 40 percent: Düsseldorf (-62.2 percent to EUR42.80); Salzburg (-51.0 percent to EUR46.55); Cologne (-48.9 percent to EUR39.79); Vienna (-45.2 percent to EUR68.19); and Zurich, Switzerland (-40.7 percent to EUR103.49).
Performances of key countries in June (all monetary units in local currency):
| Country |
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
| Germany |
61.7%
|
-8.3%
|
EUR77.81
|
-13.4%
|
EUR48.05
|
-20.6%
|
| Italy |
58.5%
|
-9.9%
|
EUR136.27
|
-8.1%
|
EUR79.66
|
-17.2%
|
| Russia |
61.5%
|
-17.7%
|
RUB7079.83
|
-23.3%
|
RUB4355.43
|
-36.9%
|
| Spain |
62.3%
|
-10.1%
|
EUR78.17
|
-15.4%
|
EUR48.69
|
-23.9%
|
| United Kingdom |
73.3%
|
-3.6%
|
GBP82.45
|
-6.3%
|
GBP60.46
|
-9.7%
|
*percentages are increases/decreases for June 2009 vs. June 2008
Source: STR Global
View Global Hotel Review pdf for June 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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