HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 19-25 July 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 7.3 percent to end the week at 70.2 percent. Average daily rate dropped 9.3 percent to finish the week at CAD$125.79. Revenue per available room for the week decreased 15.9 percent to finish at CAD$88.28.
Among the provinces, Saskatchewan reported the largest increases in all three metrics: Occupancy rose 8.3 percent to 77.4 percent, ADR increased 6.4 percent to CAD$115.43, and RevPAR jumped 15.3 percent to CAD$89.40.
New Brunswick also experienced an occupancy increase, up 3.4 percent to 79.8 percent. Two provinces posted double-digit occupancy decreases: Alberta (-15.2 percent to 69.2 percent) and British Columbia (-10.5 percent to 73.5 percent).
Aside from Saskatchewan, Manitoba (+3.1 to CAD$105.43) and Prince Edward Island (+0.6 percent to CAD$128.56) were the only other provinces to report a positive ADR. British Columbia experienced the largest ADR decrease, falling 14.7 percent to CAD$139.54, followed by Alberta, which reported a 14.3-percent drop to CAD$136.19.
Alberta reported the largest RevPAR decrease, falling 27.3 percent to CAD$94.29. Also posting a large decrease for the week was British Columbia (-23.6 percent to CAD$102.60) and Ontario (-15.8 percent to CAD$78.64).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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