HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week 26 July-1 August 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 4.5 percent to end the week at 69.9 percent. Average daily rate dropped 8.8 percent to finish the week at CAD$120.06. Revenue per available room for the week decreased 12.9 percent to finish at CAD$88.18.
The provinces reported mixed results in all three key metrics in year-over-year comparisons:
• Prince Edward Island reported the largest occupancy increase, jumping 8.4 percent to 89.9 percent, followed by New Brunswick with a 4.6-percent increase to 81.4 percent.
• Alberta was the only province to post a double-digit occupancy decrease, dropping 10.3 percent to 66.9 percent.
• Saskatchewan experienced the largest ADR increase, up 7.4 percent to CAD$115.68. Three other provinces also reported increases in ADR: Prince Edward Island (+3.1 percent to CAD$136.12); Newfoundland (+1.2 percent to CAD$133.30); and Manitoba (+0.6 percent to CAD$104.11).
• Three provinces posted double-digit ADR decreases: British Columbia (-14.7 percent to CAD$139.81); Alberta (-13.8 percent to CAD$136.94); and Quebec (-12.5 percent to CAD$129.25).
• Prince Edward Island experienced the largest RevPAR increase, rising 11.8 percent to CAD$122.39.
• Alberta reported the largest drop in RevPAR, which fell 22.7 percent to CAD$91.60. Quebec (-20.6 percent to CAD$87.61); and British Columbia (-17.8 percent to CAD$109.05) also posted large RevPAR decreases.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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