HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week 2-8 August 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 5.0 percent to end the week at 71.8 percent. Average daily rate dropped 6.6 percent to finish the week at CAD$129.99. Revenue per available room for the week decreased 11.3 percent to finish at CAD$93.35.
The provinces reported mixed results in all three key metrics in year-over-year comparisons:
• New Brunswick reported the largest occupancy increase, up 4.5 percent to 80.7 percent, followed by Saskatchewan with a 2.9-percent occupancy increase to 74.0 percent.
• Alberta posted the only double-digit occupancy decrease, falling 16.1 percent to 61.5 percent.
• Saskatchewan experienced the largest ADR increase, up 6.8 percent to CAD$115.94. New Brunswick rose 5.9 percent in ADR to CAD$128.60.
• Three provinces reported double-digit ADR decreases: Alberta (-15.3 percent to CAD$134.64); Quebec (-11.5 percent to CAD$132.91); and British Columbia (-10.2 percent to CAD$145.19).
• New Brunswick reported the only double-digit RevPAR increase, jumping 10.6 percent to CAD103.81, followed by Saskatchewan with a 9.9-percent increase to CAD$85.84.
• Alberta experienced the largest RevPAR drop, decreasing 28.9 percent to CAD$82.80. Three other provinces posted double-digit RevPAR declines: Quebec (-16.1 percent to CAD$100.74); British Columbia (-13.0 percent to CAD$116.68); and Nova Scotia (-10.2 percent to CAD$95.90).
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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