HENDERSONVILLE, Tennessee—RevPAR declines are expected to continue into the convention season according to STR’s revised monthly forecast. The company also revised its forecasts for year-end 2009 and 2010.
STR’s forecast projects 2009 occupancy to be down 8.4 percent to 55.4 percent and ADR to decline 9.7 percent to US$96.43. It projects RevPAR to end 2009 with a 17.1-percent decrease to US$53.41. Supply in 2009 is projected to increase 3.0 percent, while demand is expected to end the year down 5.5 percent.
Looking at the third and fourth quarters of 2009, decreases will slow in occupancy and demand percent change when compared with the later part of 2008. November is the only month with expected demand growth in year-over-year comparisons.
“Our slight downward revision in the 2010 U.S. lodging RevPAR forecast is due to the higher supply growth number we now expect next year,” said Mark Lomanno, president of STR. “That upward adjustment is the result of the significant decline in the number of hotel rooms that are actually closing their doors in this economic cycle. Our previous assumptions for room closings were substantially higher than we now expect.”
The outlook for 2010 looks slightly better than 2009, but the industry is expected to end 2010 with decreases in all three key metrics. Occupancy is projected to end the year with a 0.6-percent decrease at 55.1 percent, ADR is forecasted to decline 3.4 percent to US$93.16, and RevPAR is expected fall 4.0 percent to US$51.26.
Supply and demand in 2010 are both projected to end the year with positive growth. Supply is predicted to be up 1.8 percent and demand is expected to increase 1.3 percent.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
Director of Communications/Editorial Director, Digital Media
+1 (615) 824-8664 ext. 3318
+1 (615) 824-8664 ext. 3305