LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for July 2009, according to data compiled by STR and STR Global.
In year-over-year comparisons, occupancy for the region dropped 7.3 percent to 64.2 percent; average daily rate declined 9.5 percent to US$98.54; and revenue per available room decreased 16.1 percent to US$63.28.
Among the top markets in the region, San Juan, Puerto Rico, reported the largest occupancy increase, up 8.7 percent to 81.7 percent. Two other markets reported occupancy increases: Rio de Janeiro, Brazil (3.6 percent to 61.4 percent), and Manitoba/Saskatchewan, Canada (2.0 percent to 71.0 percent). Buenos Aires, Argentina, experienced the largest occupancy decrease, falling 48.1 percent to 32.9 percent, followed by Santiago, Chile, with a 31.4-percent decrease to 51.2 percent.
Manitoba/Saskatchewan posted the smallest ADR decrease for the month, down 2.8 percent to US$101.39. Five markets experienced ADR decreases of more than 15 percent: New York, New York (-27.3 percent to US$182.70); Mexico City, Mexico (-21.8 percent to US$99.94); San Francisco, California (-17.2 percent to US$128.78); Toronto, Canada (-16.6 percent to US$109.24); and Vancouver, Canada (-15.8 percent to US$133.15).
San Juan was virtually flat for the month in RevPAR, dropping 0.5 percent to US$122.92, followed by Manitoba/Saskatchewan (-0.9 percent to US$71.97). Buenos Aires experienced the largest RevPAR decrease, falling 55.5 percent to US$39.53. Three other markets posted RevPAR declines of more than 25 percent: Santiago (-35.4 percent to US$62.97), New York (-32.1 percent to US$147.30); and Mexico City (-27.1 percent to US$56.52).
Performance of key countries in July (all monetary unites in local currency):
| Country |
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
| Argentina |
34.2%
|
-43.4%
|
ARS416.55
|
+5.3%
|
ARS142.36
|
-40.3%
|
| Brazil |
64.2%
|
-5.2%
|
BRL171.87
|
+4.7%
|
BRL110.40
|
-0.7%
|
| Canada |
67.5%
|
-5.8%
|
CAD129.54 |
-7.2%
|
CAD87.49
|
-12.6%
|
| Mexico |
58.7%
|
-10.3%
|
MXN1136.75
|
-2.7%
|
MXN667.07
|
-12.8%
|
| United States |
64.1%
|
-7.3%
|
USD97.18
|
-9.1%
|
USD62.34
|
-15.7%
|
*percentages are increases/decreases for July 2009 vs. July 2008
View Global Hotel Review for July 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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