HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in all three key performance measurements during the week of 16-22 August 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 7.2 percent to end the week at 60.4 percent. Average daily rate dropped 10.2 percent to finish the week at US$95.70. Revenue per available room for the week decreased 16.7 percent to finish at US$57.84.
Among the Top 25 Markets, Tampa-St. Petersburg, Florida, was the only market to report increases in two of the three key metrics. Occupancy jumped 15.9 percent to 49.0 percent and RevPAR increased 7.1 percent to US$41.28.
Two other markets also reported occupancy increases for the week: Orlando, Florida (+5.1 percent to 58.3 percent) and Boston, Massachusetts (+0.4 percent to 74.1 percent). New Orleans, Louisiana, posted the largest occupancy decrease, falling 21.2 percent to 43.2 percent, followed by Nashville, Tennessee (-14.9 percent to 51.3 percent; Houston, Texas (-14.5 percent to 52.4 percent), and Detroit, Michigan (-14.1 percent to 54.2 percent).
Nashville, Tennessee, experienced the smallest ADR decline, falling 5.3 percent to US$88.37. Three markets reported ADR decreases of more than 20 percent: New York, New York (-28.0 percent to US$182.82); Denver, Colorado (-27.7 percent to US$91.11); and San Francisco/San Mateo, California (-22.5 percent to US$122.42).
Three markets reported single-digit RevPAR decreases: Orlando (-8.4 percent to US$45.59); Norfolk-Virginia Beach, Virginia (-7.8 percent to US$73.80); and Washington, D.C. (-7.1 percent to US$80.33). New York experienced the largest RevPAR decrease, dropping 31.6 percent to US$151.41. Five other markets reported RevPAR decreases of more than 25 percent: New Orleans (-29.6 percent to US$36.06); Denver (-29.5 percent to US$61.20); Chicago, Illinois (-29.0 percent to US$66.23); San Francisco/San Mateo (-28.4 percent to US$101.91); and Philadelphia, Pennsylvania (-28.3 percent to US$67.55).
View U.S. Hotel Review for week ending 22 August.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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