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STR reports Canada performance for week ending 22 August

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27 August 2009
HNN Newswire


HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 16-22 August, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 9.4 percent to end the week at 73.3 percent. Average daily rate dropped 8.3 percent to finish the week at CAD$128.19. Revenue per available room for the week decreased 16.9 percent to finish at CAD$94.01.

Among the provinces, Prince Edward Island reported the largest increase in all three key metrics. Occupancy was up 4.5 percent to 87.6 percent, ADR increased 10.9 percent to CAD$146.21, and RevPAR rose 16.0 percent to CAD$128.11.

Saskatchewan was the only province in addition to Prince Edward Island to report increases in all three key metrics. Occupancy rose 4.0 percent to 81.4 percent, ADR was up 6.5 percent to CAD$117.71, and RevPAR increased 10.6 percent to CAD$95.77.

Alberta experienced the largest occupancy decrease, falling 17.2 percent to 66.6 percent. Quebec also reported a double-digit occupancy decrease, down 10.2 percent to 74.6 percent.

Three markets reported double-digit ADR decreases: Alberta (-14.6 percent to CAD$134.66); Quebec (-13.4 percent to CAD$134.36); and British Columbia (-11.4 percent to CAD$140.85).

Alberta experienced the largest RevPAR decrease, falling 29.3 percent to CAD$89.62. Five other provinces reported double-digit RevPAR decreases: Quebec (-22.2 percent to CAD$100.30); British Columbia (-19.2 percent to CAD$107.12); Nova Scotia (-12.9 percent to CAD$94.70); Ontario (-12.8 percent to CAD$88.98); and Newfoundland (-10.6 percent to CAD$107.32).

About STR & STR Global:

For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.

Media contacts:

Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305

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