LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for August 2009, according to data compiled by STR and STR Global.
In year-over-year comparisons, occupancy for the region dropped 9.7 percent to 61.1 percent; average daily rate declined 10.2 percent to US$98.12; and revenue per available room decreased 18.9 percent to US$59.97.
Among the key markets San Juan, Puerto Rico, was the only market to report an occupancy increase, jumping 12.6 percent to 81.7 percent. Washington, D.C., was virtually flat for the month, reporting an occupancy decrease of 0.6 percent to 65.5 percent. Three markets experienced occupancy decreases of more than 20 percent: Buenos Aires, Argentina (-31.9 percent to 41.8 percent); Santiago, Chile (-28.1 percent to 51.9 percent); and Mexico City, Mexico (-20.1 percent to 53.3 percent).
Manitoba/Saskatchewan, Canada, reported a small ADR increase, up 0.5 percent to US$102.62. Santiago (-4.7 percent to US$129.95) and Washington, D.C. (-4.7 percent to US$121.48), were the only two markets to report ADR decreases of less than five percent. Mexico City experienced the largest ADR decrease, falling 30.0 percent to US$100.54, followed by New York, New York, with a 27.1-percent decline to US$185.56.
San Juan experienced the smallest RevPAR decrease, down 0.6 percent to US$116.00, followed by Manitoba/Saskatchewan with a 0.8-percent decrease to US$75.13. Four markets posted RevPAR decreases of more than 30 percent: Buenos Aires (-44.5 percent to US$50.07); Mexico City (-44.1 percent to US$53.55); New York (-31.8 percent to US$154.95); and Santiago (-31.5 percent to US$67.45).
Performance of key countries in August (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Argentina
|
42.0%
|
-29.0%
|
ARS439.49
|
+6.0%
|
ARS184.69
|
-24.8%
|
|
Brazil
|
64.4%
|
-5.3%
|
BRL179.88
|
+6.3%
|
BRL115.77
|
+0.7%
|
|
Canada
|
72.1%
|
-6.7%
|
CAD131.70
|
-6.2%
|
CAD94.96
|
-12.4%
|
|
Mexico
|
52.7%
|
-11.0%
|
MXN1118.37
|
-5.0%
|
MXN589.46
|
-15.5%
|
|
United States
|
60.7%
|
-9.9%
|
USD96.58
|
-10.1%
|
USD58.65
|
-19.0%
|
*percentages are increases/decreases for August 2009 vs. August 2008
View Global Hotel Review for August 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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