LONDON—Hotels in the Asia/Pacific region experienced decreases when reported in U.S. dollars for all three key performance metrics for August 2009, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy dropped 3.3 percent to 63.3 percent; average daily rate declined 24.7 percent to US$117.22; and revenue per available room fell 27.1 percent to US$74.18.
“With the Summer Olympics, which were held in Beijing, China, from 8-24 August 2008, China reported the largest decreases of the region,” said Elizabeth Randall, managing director of STR Global. “China dropped 50.5 percent in ADR and 47.5 percent in RevPAR for the month. Japan was the only country to report increases in both ADR (+6.0 percent) and RevPAR (+1.8 percent). Among the key markets, Beijing, by far, reported the largest decreases in both ADR (-79.0 percent) and RevPAR (-79.9 percent) due to the Olympics. Hong Kong (-22 percent) and Shanghai (-15.4 percent), which hosted the equestrian and football events, reported ADR and RevPAR declines as well.”
Among the key markets, Shanghai, China, reported the largest occupancy increase, jumping 12.6 percent to 49.6 percent. Seoul, South Korea (+7.2 percent to 83.2 percent) and Sydney, Australia (+1.3 percent to 78.4 percent), also reported occupancy increases for the month. Jakarta, Indonesia, posted the largest drop in occupancy, which fell 22.3 percent to 59.4 percent, followed by Bangkok, Thailand, with a 21.2-percent decrease to 56.0 percent.
Tokyo, Japan, experienced the largest ADR increase, up 20.7 percent to US$227.08. Three other markets also reported ADR increases: Hong Kong, China (+8.7 percent to US$78.70); Osaka, Japan (+6.0 percent to US$130.87); and Bali, Indonesia (+5.4 percent to US$147.72). Beijing led the ADR decreases, falling 79.0 to US$86.95, followed by Mumbai, India (-34.1 percent to US$163.55) and New Delhi, India (-30.9 percent to US$148.43).
Tokyo (+18.1 percent to US$162.23) and Osaka (+4.9 percent to US$104.97) were the only markets to post RevPAR increases. Beijing experienced the largest RevPAR decrease, falling 79.9 percent to US$49.26. Four other markets reported RevPAR decreases of more than 30 percent: New Delhi (-39.8 percent to US$86.84); Mumbai (-36.3 percent to US$89.47); Phuket, Thailand (-34.0 percent to US$41.51); and Bangkok (-32.4 percent to US$48.15).
Performances of key countries in August (all monetary units in local currency):
*percentages are increases/decreases for August 2009 vs. August 2008
View Global Hotel Review for August 2009.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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