HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in all three key performance measurements during the week of 13-19 September 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 8.6 percent to end the week at 59.6 percent. Average daily rate dropped 10.5 percent to finish the week at US$98.34. Revenue per available room for the week decreased 18.3 percent to finish at US$58.57.
Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest occupancy increase, up 6.4 percent to 79.6 percent. Seattle, Washington, also reported an occupancy increase of 0.8 percent to 80.2 percent. New Orleans, Louisiana, experienced the largest occupancy drop, falling 35.8 percent to 40.0 percent, followed by Dallas, Texas, with a 29.1-percent decrease to 53.9 percent.
Norfolk-Virginia Beach, Virginia, posted the smallest ADR decline, dropping 4.5 percent to US$84.58. Four other markets reported ADR decreases of less than 10 percent: Orlando, Florida (-8.9 percent to US$83.66); Nashville, Tennessee (-8.0 percent to US$92.77); Washington, D.C. (-6.7 percent to US$156.43); and St. Louis, Missouri-Illinois (-6.4 percent to US$88.56). New York, New York, was the only market to experience an ADR decrease of more than 20 percent, falling 25.5 percent to US$257.96.
Oahu Island reported the smallest RevPAR decrease, down 5.2 percent to US$116.98. Five markets experienced RevPAR decreases of more than 30 percent: New Orleans (-48.2 percent to US$34.47); Phoenix, Arizona (-37.4 percent to US$45.51); Dallas (-36.9 percent to US$47.95); Houston, Texas (-34.8 percent to US$47.94); and Atlanta, Georgia (-33.9 percent to US$42.62).
View U.S. Hotel Review for week ending 19 September.
About STR & STR Global:
For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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