HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in all three key performance measurements during the week of 4-10 October 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy fell 5.4 percent to end the week at 59.8 percent. Average daily rate dropped 7.0 percent to finish the week at US$99.21. Revenue per available room for the week decreased 12.0 percent to finish at US$59.28.
Among the Top 25 Markets, New Orleans, Louisiana, was the only market to report increases in all three measurements: Occupancy rose 6.5 percent to 63.8 percent; ADR increased 6.3 percent to US$119.09; and RevPAR jumped 13.2 percent to US$76.04.
Houston, Texas, experienced the largest decreases in all three metrics: Occupancy dropped 35.0 percent to 56.5 percent; ADR fell 16.9 percent to US$92.66; and RevPAR decreased 46.0 percent to US$52.39.
St. Louis, Missouri-Illinois, posted the largest occupancy increase, up 12.7 percent to 63.7 percent, followed by Minneapolis-St. Paul, Minnesota-Wisconsin, with a 12.0-percent increase to 69.0. Dallas, Texas, reported an 18.5-percent decrease to 53.0 percent, followed by Orlando, Florida (-14.3 percent to 54.7 percent).
Excluding New Orleans, none of the Top 25 Markets posted ADR increases. Two markets besides Houston reported ADR decreases of more than 15 percent: New York, New York (-15.4 percent to US$253.61), and Orlando (-15.2 percent to US$93.67).
Along with New Orleans, three markets reported RevPAR increases: St. Louis (+10.9 percent to US$54.02); Minneapolis (+6.8 percent to US$66.86) and San Francisco/San Mateo, California (+4.8 percent to US$127.69. In addition to Houston, four more markets posted RevPAR declines of 20 percent or more: Dallas (-29.9 percent to US$47.00); Orlando (-27.3 percent to US$51.21); Seattle, Washington (-20.4 percent to US$67.76); and Nashville, Tennessee (-20.0 percent to US$50.69).
Among the Chain-Scale segments, two segments experienced occupancy increases: the Luxury segment (+3.8 percent to 69.1 percent) and the Upper Upscale segment (+1.3 percent to 71.8 percent).
View U.S. Hotel Review for week ending 10 October.
About STR & STR Global:
For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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