LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for September 2009, according to data compiled by STR and STR Global.
In year-over-year comparisons, occupancy for the region dropped 6.3 percent to 57.0 percent, average daily rate declined 10.1 percent to US$98.11, and revenue per available room decreased 15.7 percent to US$55.93.
Among the key markets San Juan, Puerto, Rico, jumped 28.9 percent in occupancy to 66.6 percent, reporting the largest increase. Sao Paulo, Brazil, experienced the largest occupancy decrease, falling 22.6 percent to 56.8 percent, followed by Buenos Aires, Argentina, with a 17.0-percent decrease to 55.8 percent.
Sao Paulo posted the largest ADR increase, up 12.0 percent to US$97.84, followed by Rio de Janeiro, Brazil (+11.3 percent to US$168.76). New York experienced the largest ADR decrease, down 23.2 percent to US$249.24. Mexico City, Mexico (-18.9 percent to US$102.88), and Chicago, Illinois (-18.4 percent to US$117.68), also reported large decreases.
Rio de Janeiro (+8.5 percent to US$108.26), and Sao Paulo (+4.6 percent to US$63.42), were the only key markets to experience RevPAR increases. Four markets reported RevPAR decreases of 25 percent or more: Buenos Aires (-29.5 percent to US$72.55); Santiago, Chile (-27.4 percent to US$71.67); Mexico City (-27.3 percent to US$55.62); and Chicago (-25.0 percent to US$72.55).
Performances of key countries in September (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Argentina
|
53.5%
|
-14.9%
|
ARS462.39
|
+4.9%
|
ARS247.57
|
-10.7%
|
|
Brazil
|
66.2%
|
-4.5%
|
BRL180.00
|
+2.9%
|
BRL119.15
|
-1.6%
|
|
Canada
|
68.5%
|
-5.6%
|
CAD131.19
|
-6.1%
|
CAD89.88
|
-11.4%
|
|
Mexico
|
44.0%
|
-9.7%
|
MXN1077.43
|
-1.9%
|
MXN473.83
|
-11.4%
|
|
United States
|
56.7%
|
-6.3%
|
USD96.67
|
-10.2%
|
USD54.78
|
-15.9%
|
*percentages are increases/decreases for September 2009 vs. September 2008
View Global Hotel Review for September 2009.
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For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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