LONDON—Hotels in the Asia/Pacific region experienced mixed results when reported in U.S. dollars for all three key performance metrics for September 2009, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy rose 1.4 percent to 62.3 percent; average daily rate declined 7.7 percent to US$123.72; and revenue per available room fell 6.3 percent to US$77.12.
“Asia Pacific reported the lowest RevPAR declines (-6.3 percent) since September 2008”, said Elizabeth Randall, managing director of STR Global. “A slight increase in occupancy boosted RevPAR; it was the first increase in occupancy since October 2007. The coming months should see improvements on the poor performance of the last quarter of 2008, which had been weakened by the economic downturn. Beijing, Hong Kong and Shanghai saw smaller declines compared to the post-Olympic period, reporting RevPAR decreases of only 9.2 percent, 11 percent and 19.2 percent, respectively”.
Among the key markets, Beijing, China, reported the largest occupancy increase, up 18.8 percent to 57.1 percent, followed by Phuket, Thailand (+13.3 percent to 46.0 percent), and Sydney, Australia (+10.5 percent to 79.0 percent). Two markets posted double-digit occupancy declines: New Delhi, India (-12.2 percent to 63.2 percent), and Bali, Indonesia (-10.6 percent to 76.0 percent).
Three markets posted double-digit ADR increases: Bali (+15.4 percent to US$130.64); Tokyo, Japan (+14.1 percent to US$228.19); and Osaka, Japan (+13.5 percent to US$123.29). New Delhi reported the largest ADR decrease, falling 37.2 percent to US$157.20. Three other markets posted ADR decreases of more than 20 percent: Mumbai, India (-30.7 percent to US$170.96); Beijing (-23.6 percent to US$97.44); and Shanghai, China (-22.6 percent to US$107.59).
Seoul, South Korea, experienced the largest RevPAR increase, up 15.9 percent to US$132.10, followed by Osaka with a 13.2-percent increase to US$94.75. New Delhi (-44.8 percent to US$99.32) and Mumbai (-31.3 percent to US$103.27) reported the largest declines in RevPAR for the month.
Performances of key countries in September (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Australia
|
74.8%
|
+2.3%
|
AUD162.58
|
-5.6%
|
AUD121.69
|
-3.5%
|
|
China
|
56.2%
|
+3.5%
|
CNY711.41
|
-14.5%
|
CNY400.00
|
-11.5%
|
|
India
|
57.9%
|
-4.3%
|
INR5957.09
|
-30.5%
|
IN3447.85
|
-33.5%
|
|
Japan
|
73.3%
|
-2.9%
|
JPY13789.99
|
-3.6%
|
JPY10103.71
|
-6.4%
|
|
Singapore
|
75.8%
|
+4.5%
|
SGD270.70
|
-28.4%
|
SGD205.07
|
-25.2%
|
*percentages are increases/decreases for September 2009 vs. September 2008
View Global Hotel Review for September 2009.
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For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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