HENDERSONVILLE, Tennessee—The U.S. hotel industry reported decreases in all three key metrics for third quarter 2009 in year-over-year measurements, according to data from STR.
In year-over-year measurements, the industry’s occupancy dropped 7.9 percent to 60.5 percent, average daily rate fell 9.8 percent to US$96.84, and revenue per available room decreased 16.9 percent to US$58.61.
Year-to-date 2009, the industry’s occupancy fell 9.9 percent to 56.6 percent, ADR dropped 9.1 percent to US$98.01, and RevPAR decreased 18.1 percent to US$55.48.
“Third quarter U.S. lodging industry performance improved marginally from the first two quarters of 2009, but remained weak,” said Bobby Bowers, senior vice president at STR. “The industry has now experienced five consecutive quarterly RevPAR declines and eight consecutive quarterly occupancy declines. Fourth quarter comparables will be much easier, but we still expect negative industry RevPAR movement for the remainder of 2009 and most of 2010.”
Among the Top 25 Markets, only Oahu Island, Hawaii, came in virtually flat in occupancy for the third quarter, down 0.4 percent to 77.0 percent. Five top markets experienced double-digit occupancy decreases: Houston, Texas (-19.4 percent to 52.3 percent); Detroit, Michigan (-15.2 percent to 52.3 percent); Dallas, Texas (-14.9 percent to 52.0 percent); Phoenix, Arizona (-12.0 percent to 44.8 percent); and New Orleans, Louisiana (-11.3 percent to 51.6 percent).
Norfolk-Virginia Beach, Virginia, posted the smallest decrease in ADR, which was down 5.0 percent to US$99.03. New York, New York, reported the largest ADR decrease, falling 25.4 percent to US$205.75. Denver, Colorado, also experienced an ADR decrease of more than 20 percent, falling 21.3 percent to US$90.72.
Norfolk-Virginia Beach was the only top market to report a single-digit RevPAR decrease for the quarter, falling 8.0 percent to US$64.68. Detroit (-28.6 percent to US$61.64) and Houston (-28.6 percent to US$45.37) experienced the largest RevPAR decreases, followed by New York with a 28.5-percent decrease to US$170.80.
U.S. hotel performance for 2009 by quarter (in year-over-year comparisons):
| |
Occupancy (%) |
% change |
ADR ($) |
% change |
RevPAR ($) |
% change |
| 1st quarter |
51.4 |
-10.9 |
100.13 |
-7.7 |
51.44 |
-17.7 |
| 2nd quarter |
57.8 |
-10.9 |
97.37 |
-9.7 |
56.25 |
-19.5 |
| 3rd quarter |
60.5 |
-7.9 |
96.84 |
-9.8 |
58.61 |
-16.9 |
| Year-to-date |
56.6 |
-9.9 |
98.01 |
-9.1 |
55.48 |
-18.1 |
Source: STR
About STR & STR Global:
For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.
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