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STR reports Canada performance for week ending 24 October

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29 October 2009
HNN Newswire


HENDERSONVILLE, Tennessee—The Canadian hotel industry posted declines in all three key performance measurements during the week of 18-24 October, according to data from STR.

In year-over-year measurements, the industry’s occupancy decreased 5.9 percent to end the week at 67.4 percent. Average daily rate dropped 4.7 percent to finish the week at CAD$127.68. Revenue per available room for the week decreased 10.3 percent to finish at CAD$86.05.

Among the provinces, Quebec experienced the largest increases in all three key metrics. The province was up 7.2 percent in occupancy to 72.6 percent, increased 8.0 percent in ADR to CAD$151.89, and jumped 15.9 percent in RevPAR to CAD$110.35.

Three provinces reported double-digit occupancy decreases: Prince Edward Island (-21.9 percent to 40.6 percent); Alberta (-13.9 percent to 65.1 percent); and British Columbia (-12.7 percent to 59.3 percent).

Along with Quebec, four provinces posted ADR increases: Manitoba (+4.2 percent to CAD$110.79); Saskatchewan (+2.9 percent to CAD$120.12); Nova Scotia (+1.9 percent to CAD$123.44); and Newfoundland (+0.5 percent to CAD$130.43).

Prince Edward Island experienced the largest RevPAR decrease, dropping 24.5 percent to CAD$33.36, followed by Alberta (-19.9 percent to CAD$86.49) and British Columbia (-19.9 percent to CAD$73.92).

About STR & STR Global:

For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.

Media contacts:

Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305

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