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STR reports Canada performance for week ending 31 October

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05 November 2009
HNN Newswire


HENDERSONVILLE, Tennessee—The Canadian hotel industry posted declines in all three key performance measurements during the week of 25-31 October, according to data from STR.

In year-over-year measurements, the industry’s occupancy decreased 6.7 percent to end the week at 55.7 percent. Average daily rate dropped 6.4 percent to finish the week at CAD$122.77. Revenue per available room for the week decreased 12.6 percent to finish at CAD$68.40.

Among the provinces, Prince Edward Island reported the largest increase in all three metrics. Occupancy jumped 12.9 percent to 43.7 percent, ADR was up 6.3 percent to CAD$85.72, and RevPAR rose 20.0 percent to CAD$37.45.

Along with Prince Edward Island, two other provinces posted occupancy increases: New Brunswick (+4.3 percent to 53.2 percent) and Nova Scotia (+2.4 percent to 51.7 percent). Newfoundland reported the largest occupancy decrease, falling 15.4 percent to 63.8 percent, followed by Alberta with a 13.9-percent decrease to 58.1 percent.

In addition to Prince Edward Island, Saskatchewan was the only other province to report an increase in ADR, which was up 4.4 percent to CAD$117.83. Ontario experienced the largest ADR decrease, falling 9.8 percent to CAD$119.32, followed by Quebec (-5.6 percent to CAD$128.84) and Newfoundland (-5.1 percent to CAD$124.40).

Four provinces posted double-digit RevPAR decreases: Newfoundland (-19.7 percent to CAD$79.34); Alberta (-17.1 percent to CAD$78.05); Ontario (-15.1 percent to CAD$65.43); and British Columbia (-11.8 percent to CAD$65.02).

About STR & STR Global:

For more than 20 years, Smith Travel Research, Inc. (STR) has been the recognized leader for hotel industry benchmarking and research. STR and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 38,000 hotel clients, representing over 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.

Media contacts:

Jeff Higley
Director of Communications/Editorial Director, Digital Media
jeff@smithtravelresearch.com
+1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
spann@smithtravelresearch.com
+1 (615) 824-8664 ext. 3305

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