HENDERSONVILLE, Tennessee— New Orleans, Louisiana, experienced the largest increases in all three key measurements for the week ending 12 December, 2009, according to data from Smith Travel Research.
The market’s occupancy rose 22.0 percent to 64.1 percent, ADR was up 24.1 percent to US$130.58, and RevPAR jumped 51.5 percent to US$83.68.
Among the top 25 markets, New York, New York, was the only market, besides New Orleans, to report a double-digit occupancy increase, up 10.5 percent to 88.1 percent.
Other than New Orleans, two markets reported RevPAR increases: Philadelphia, Pennsylvania-New Jersey (+4.3 percent to US$68.79) and Atlanta, Georgia (+1.7 percent to US$43.04).
Overall, in year-over-year measurements, the industry’s occupancy fell 2.9 percent to 48.1 percent, Average daily rate dropped 5.9 percent to US$96.04, and Revenue per available room decreased 8.6 percent to US$46.22.
Among the chain scale segments, the upper upscale segment and the luxury segment were the only segments to report increases in any of the three metrics. The upper upscale segment’s occupancy rose 3.6 percent to 62.6 percent, followed by the luxury segment with a 0.7 percent increase to 61.1 percent.
Read official press release for week ending 12 December 2009 from STR.