HENDERSONVILLE, Tennessee—The U.S. hotel industry posted declines in three key performance measurements during the week of 13-19 December 2009, according to data from STR.
In year-over-year measurements, the industry’s occupancy declined 0.5 percent to end the week at 42.6 percent. Average daily rate dropped 5.2 percent to finish the week at US$87.98. Revenue per available room for the week decreased 5.6 percent to finish the period at US$37.47. The 0.5-percent occupancy decrease was the best full-week performance of the year for that metric. The 5.2-percent ADR drop was the third best full-week performance of the year behind two consecutive weeks in January. The 5.6-percent fall in RevPAR was the best full-week performance of the year.
A major snow storm on the East Coast and easier year-over-year comparisons helped buoy the numbers.
The upper end of the industry experienced occupancy gains for the week as the Luxury segment’s year-over-year occupancy rate increased 12.7 percent to 47.0 percent, the Upper Upscale segment’s occupancy rate rose 7.5 percent to 49.0 percent and the Upscale segment’s occupancy rate increased 3.7 percent to 50.7 percent. All other segments experienced occupancy declines: Midscale with Food and Beverage was down 5.5 percent to 36.1 percent; Midscale without F&B declined 2.2 percent to 44.5 percent; Economy dropped 4.3 percent to 39.7 percent; and Independents fell 2.5 percent to 39.6 percent.
The other metrics didn’t fare as well as occupancy. ADR changes include: Luxury (-14.0 percent to US$224.59); Upper Upscale (-8.1 percent to US$127.09); Upscale (-7.9 percent to US$100.64); Midscale with F&B (-5.6 percent to US$74.63); Midscale without F&B (-5.6 percent to US$79.28); Economy (-8.9 percent to US$45.82); and Independents (-4.8 percent to US$82.45). RevPAR changes include: Luxury (-3.2 percent to US$105.51); Upper Upscale (-1.1 percent to US$62.30); Upscale (-4.5 percent to US$51.06); Midscale with F&B (-10.9 percent to US$26.91); Midscale without F&B (-7.8 percent to US$35.26); Economy (-12.9 percent to US$18.17); and Independents (-7.1 percent to US$32.61).
View U.S. Hotel Review for week ending 19 December 2009.
About STR & STR Global:
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, and pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.
VP, Digital Media & Communications
+1 (615) 824-8664 ext. 3318
+1 (615) 824-8664 ext. 3305=