LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded declines in all three key performance metrics when reported in U.S. dollars for November 2009, according to data compiled by STR and STR Global.
In year-over-year comparisons, occupancy for the region dropped 4.4 percent to 50.2 percent; average daily rate declined 7.1 percent to US$95.42; and revenue per available room decreased 11.2 percent to US$47.86.
Among major markets, San Juan, Puerto Rico, was the only location with a double-digit occupancy increase, rising 10.5 percent to 72.1 percent. Sao Paulo, Brazil, had the greatest ADR and RevPAR percent changes in U.S. dollars with increases of 28.7 percent (US$103.29) and 24.8 percent (US$69.96), respectively.
Performances of key countries in November (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Argentina
|
69.4%
|
+2.9%
|
ARS543.04
|
-1.8%
|
ARS376.68
|
+1.0%
|
|
Brazil
|
69.8%
|
-1.4%
|
BRL183.89
|
-4.5%
|
BRL128.36
|
-5.8%
|
|
Canada
|
54.9%
|
-7.7%
|
CAD119.87
|
-3.7%
|
CAD65.81
|
-11.1%
|
|
Mexico
|
53.9%
|
-6.1%
|
MXN1169.43
|
-14.2%
|
MXN630.62
|
-19.5%
|
|
United States
|
49.5%
|
-4.3%
|
USD93.60
|
-8.3%
|
USD46.33
|
-12.3%
|
*percentages are increases/decreases for November 2009 vs. November 2008
View Global Hotel Review for November 2009.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC and HotelNewsNow.com. For more information, please visit www.strglobal.com.
.
Media contacts:
Konstanze Auernheimer
Director of Marketing
STR Global
KAuernheimer@strglobal.com
+44 (0)207 922 1961
Jeff Higley
Vice President, Digital Media & Communications
jeff@str.com
+1 (615) 824-8664 ext. 3318
Rachael Spann
Communications Coordinator
spann@str.com
+1 (615) 824-8664 ext. 3305
