HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in occupancy and revenue per available room in year-over-year measurements for the week ending 2 January 2010, according to data from Smith Travel Research. This is the first week in which two of the three key performance metrics were positive since the week ending 20 December 2008.
The industry’s occupancy increased 5.9 percent to end the week at 45.5 percent. Average daily rate dropped 4.0 percent to finish the week at US$99.79. RevPAR for the week rose 1.6 percent to finish at US$45.37.
Among the Top 25 Markets, St. Louis, Missouri-Illinois, experienced the largest occupancy increase, jumping 35.4 percent to 42.2. Houston, Texas (-6.3 percent to 34.4 percent), and San Francisco/San Mateo, California (-2.4 percent to 61.6 percent), were the only markets to report occupancy decreases for the week.
Atlanta, Georgia, was the only market to post an ADR increase, up 3.9 percent to US$73.37.
St. Louis led the RevPAR increases, jumping 33.5 percent to US$28.72, followed by Atlanta (+26.3 percent to US$31.74), Philadelphia, Pennsylvania-New Jersey (+21.2 percent to US$40.31), and Boston, Massachusetts (+20.9 percent to US$44.39).
Read official press release for week ending 2 January 2010 from STR.