HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 27 December 2009-2 January 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy decreased 2.0 percent to end the week at 39.3 percent. Average daily rate decreased 4.8 percent to finish the week at CAD$117.07. Revenue per available room for the week decreased 6.6 percent to CAD$46.05.
Among the provinces, Saskatchewan experienced the largest increases in all three key metrics. The province’s occupancy rose 30.2 percent to 50.5 percent, ADR was up 20.6 percent to CAD$127.78, and RevPAR jumped 57.0 percent to CAD$64.49.
Besides Saskatchewan, two markets reported double-digit occupancy increases: Prince Edward Island (+12.0 percent to 26.1 percent) and New Brunswick (+10.0 percent to 29.7 percent). Alberta posted the largest occupancy decrease, falling 15.0 percent to 32.9 percent.
Three provinces experienced ADR decreases of more than 5 percent: Alberta (-13.1 percent to CAD$118.50); British Columbia (-5.6 percent to CAD$118.72); and Prince Edward Island (-5.5 percent to CAD$61.27).
Three provinces, excluding Saskatchewan, reported RevPAR increases of more than 5 percent: Newfoundland (+8.5 percent to CAD$37.24); Prince Edward Island (+5.9 percent to CAD$15.98); and New Brunswick (+5.5 percent to CAD$27.16). Alberta posted the largest RevPAR decrease, falling 26.1 percent to CAD$39.00.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.
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