HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 3-9 January 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy decreased 7.2 percent to end the week at 37.4 percent. Average daily rate decreased 4.2 percent to finish the week at CAD$110.77. Revenue per available room for the week decreased 11.1 percent to CAD$41.38.
Saskatchewan reported the largest increases in all three key metrics: Occupancy rose 13.7 percent to 56.4 percent, ADR was up 11.2 percent to CAD$120.95, and RevPAR jumped 26.4 percent to CAD$68.21.
Two provinces, excluding Saskatchewan, experienced occupancy increases of more than 5 percent: New Brunswick (+8.9 percent to 32.9 percent) and Newfoundland (+8.5 percent to 43.5 percent). Alberta posted the largest occupancy decrease, falling 14.7 percent to 37.8 percent, followed by Nova Scotia with a 10.8-percent decrease to 30.5 percent.
Two provinces experienced ADR decreases of more than 5 percent: Ontario (-7.4 percent to CAD$106.49) and Alberta (-7.1 percent to CAD$117.54).
New Brunswick was the only province, besides Saskatchewan, to post a double-digit RevPAR increase, rising 10.0 percent to CAD$33.43. Three markets reported RevPAR decreases of more than 10 percent: Alberta (-20.8 percent to CAD$44.41); Ontario (-16.4 percent to CAD$39.95); and Nova Scotia (-11.1 percent to CAD$31.02).
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.
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