HENDERSONVILLE, Tennessee—Los Angeles-Long Beach, California, experienced the largest increase in all three key metrics during the week of 3-9 January 2010, according to data from Smith Travel Research. The market’s performance was positively affected by the Rose Bowl college football game, which was held on 7 January 2010.
The market’s occupancy rose 16.9 percent to 61.8 percent, average daily rate was up 4.3 percent to US$127.57, and revenue per available room jumped 21.8 percent to US$78.89.
Overall, in year-over-year measurements, the industry’s occupancy decreased 3.9 percent to end the week at 40.5 percent. ADR dropped 6.8 percent to finish the week at US$91.85. RevPAR for the week fell 10.4 percent to finish at US$37.21.
Houston, Texas, posted the largest occupancy decrease, falling 23.7 percent to 41.3 percent due to the lingering effects of Hurricane Ike, noted Bobby Bowers, senior vice president at STR.
Three markets experienced ADR decreases of more than 15 percent: San Francisco/San Mateo (-17.3 percent to US$106.77); Detroit, Michigan (-16.5 percent to US$73.96); and Houston (-16.1 percent to US$79.17).
Atlanta, Georgia, ended the week virtually flat in RevPAR, which was up 0.3 percent to US$46.82. Miami-Hialeah, Florida, was also up 0.3 percent to US$129.80.
Among the chain-scale segments, the luxury segment was the only one to report an increase in any of the three key metrics. The segment’s occupancy was up 5.8 percent to 49.9 percent.