HENDERSONVILLE, Tennessee—The Canadian hotel industry posted decreases in all three key performance measurements during the week of 17-23 January 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy decreased 1.7 percent to end the week at 50.8 percent. Average daily rate fell 2.3 percent to finish the week at CAD$120.23. Revenue per available room for the week declined 3.9 percent to CAD$61.07.
Among the provinces, Newfoundland reported the highest occupancy increase, up 17.4 percent to 54.0 percent, followed by British Columbia with a 12.0-percent increase to 53.3 percent. Three provinces experienced double-digit occupancy decreases: Saskatchewan (-12.9 percent to 62.2 percent); Prince Edward Island (-11.3 percent to 26.0 percent); and Alberta (-10.4 percent to 51.9 percent).
British Columbia (+7.1 percent to CAD$128.26) and Saskatchewan (+7.1 percent to CAD$122.40) reported the largest ADR increases. Alberta ended the week with the largest ADR decrease, falling 7.4 percent to CAD$128.24.
Two provinces posted RevPAR increases 20 percent or greater: Newfoundland (+24.5 percent to CAD$63.35) and British Columbia (+20.0 percent to CAD$68.40). Alberta experienced the largest RevPAR decrease, falling 17.1 percent to CAD$66.52, followed by Prince Edward Island with a 11.5-percent decrease to CAD$18.56.
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.
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