HENDERSONVILLE, Tennessee—Boston, Massachusetts reported the largest increases in both occupancy and revenue per available room for the week ending 23 January 2010, according to weekly data from Smith Travel Research.
The market’s occupancy increased 18.8 percent to 50.9 percent and RevPAR jumped 11.5 percent to US$58.38.
Overall, in year-over-year measurements, the industry’s occupancy ended the week virtually flat with an 0.9-percent decrease to 46.8 percent, average daily rate dropped 9.4 percent to US$93.87, and RevPAR for the week fell 10.3 percent to finish at US$43.89.
Among the chain scale segments, three segments ended the week with occupancy increases: the luxury segment (+7.7 percent to 59.0 percent); the upper upscale segment (+5.5 percent to 58.7 percent); and the upscale segment (+4.0 percent to 56.7 percent).
As a result of Barack Obama’s inauguration, held Tuesday 20 January 2009 in Washington, D.C., the market reported the largest decreases in all three key performance metric: Occupancy fell 15.8 percent to 51.6 percent, ADR dropped 48.3 percent to US$135.69, and RevPAR decreased 56.4 percent to 70.02.
None of the top markets ended the week with ADR increases. New Orleans, Louisiana, fell 20.4 percent to US$104.23-the largest ADR decrease, excluding Washington, D.C.
Other than Washington, D.C., two markets reported RevPAR decreases of more than 20 percent: New Orleans (-24.2 percent to US$53.28) and Houston, Texas (-21.9 percent to US$50.07).
Read official press release for week ending 23 January 2010 from STR.