HENDERSONVILLE, Tennessee—The U.S. hotel industry reported decreases in all three key measurements during the week of 17-23 January 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy ended the week virtually flat with an 0.9-percent decrease to 46.8 percent. Average daily rate dropped 9.4 percent to finish the week at US$93.87. Revenue per available room for the week fell 10.3 percent to finish at US$43.89.
Among the Chain Scale segments, three segments ended the week with occupancy increases: the Luxury segment (+7.7 percent to 59.0 percent); the Upper Upscale segment (+5.5 percent to 58.7 percent); and the Upscale segment (+4.0 percent to 56.7 percent).
As a result of Barack Obama’s inauguration, held Tuesday, 20 January 2009 in Washington, D.C., the market reported the largest year-over-year decreases in all three key performance metrics: Occupancy fell 15.8 percent to 51.6 percent, ADR dropped 48.3 percent to US$135.69, and RevPAR decreased 56.4 percent to 70.02.
Among the Top 25 Markets, Boston, Massachusetts, experienced the largest occupancy increase, jumping 18.8 percent to 50.9 percent, followed by Detroit, Michigan (+13.1 percent to 48.4 percent) and New York, New York (+11.2 percent to 61.8 percent).
None of the top markets ended the week with ADR increases. Nashville, Tennessee, posted the smallest ADR decrease, falling 2.7 percent to US$88.70. New Orleans, Louisiana, fell 20.4 percent to US$104.23-the largest ADR decline excluding Washington, D.C.
Boston also experienced the largest RevPAR increase, up 11.5 percent to US$58.38, followed by Detroit (+3.3 percent to US$36.88), Nashville (+0.5 percent to US$39.77), and New York (+0.5 percent to US$107.21). Other than Washington, D.C., two markets reported RevPAR decreases of more than 20 percent: New Orleans (-24.2 percent to US$53.28) and Houston, Texas (-21.9 percent to US$50.07).
View U.S. hotel review for week ending 23 January.
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