HENDERSONVILLE, Tennessee— Among the Chain Scale segments, four of the seven segments ended the week with occupancy increases for the week ending 30 January 2010, according to data from Smith Travel Research.
The Luxury segment led the increases with a 12.4-percent increase to 63.0 percent, followed by the Upper Upscale segment (+10.0 percent to 62.3 percent); the Upscale segment (+6.2 percent to 59.1 percent); and the Independent segment (+0.6 percent to 45.6 percent).
Overall, in year-over-year measurements, the industry’s occupancy ended the week up 1.9 percent to 48.8 percent. Average daily rate dropped 5.6 percent to finish the week at US$94.92. Revenue per available room for the week fell 3.8 percent to finish at US$46.31.
Denver, Colorado, was the only Top 25 Market to report increases in all three key metrics. The market’s occupancy rose 15.8 percent to 54.3 percent, ADR ended the week virtually flat with a 0.1-percent increase to US$97.34, and RevPAR jumped 15.9 percent to US$52.85.
Among the Top 25 Markets, Orlando, Florida, experienced the largest occupancy increase, rising 24.1 percent to 65.2 percent.
Tampa-St. Petersburg, Florida, which hosted Super Bowl XLIII on 1 February 2009, reported the largest ADR decrease, falling 47.0 percent to US$99.31.
Miami-Hialeah ended the week with a 17.7 percent RevPAR increase to US$134.08, followed by Orlando (+16.2 percent to US$69.71) and Boston (+13.0 percent to 65.03).
Source: STR
