HENDERSONVILLE, Tennessee—Seattle, Washington, led the occupancy and revenue per available room increases for the week ending 20 February 2010, according to data from Smith Travel Research.
The market’s occupancy rose 17.7 percent to 63.4 percent, and its RevPAR jumped 16.7 percent to US$67.29. Average daily rate for the market ended the week virtually flat with a 0.8-percent decrease to US$106.16.
Overall, the industry’s occupancy ended the week with a 2.4-percent increase to 55.4 percent, ADR dropped 4.4 percent to US$95.81, and RevPAR fell 2.2 percent to US$53.04.
Boston, Massachusetts, also reported a large occupancy increase, rising 15.7 percent to 54.1 percent. Two markets ended the week with occupancy decreases: Houston, Texas (-8.8 percent to 58.0 percent), and Norfolk-Virginia Beach, Virginia (-6.7 percent to 42.7 percent).
Anaheim-Santa Ana, California, posted the largest decreases in ADR (-19.8 percent to US$92.95) and RevPAR (18.7 percent to US$59.58).
Two markets, other than Seattle, experienced double-digit RevPAR increases: San Francisco/San Mateo, California (+11.6 percent to US$86.87), and Boston (+10.3 percent to US$61.31).
Among the chain-scale segments, five of the seven segments experienced occupancy increases for the week. The luxury segment posted the largest occupancy increase, rising 9.2 percent to 64.8 percent, followed by the upper-upscale segment with a 7.9-percent increase to 65.5 percent.
The luxury segment also reported the largest RevPAR increase, up 1.1 percent to US$161.06, followed by the upper-upscale segment with a 0.2-percent increase to US$90.01.