HENDERSONVILLE, Tennessee—The Canadian hotel industry reported increases in all three key performance measurements during the week of 21-27 February 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 3.4 percent to 58.4 percent. Average daily rate increased 13.2 percent to finish the week at CAD$140.65. Revenue per available room for the week rose 17.0 percent to CAD$82.16.
Among the provinces, British Columbia, which hosted the 2010 Winter Olympics from 12-28 February, experienced the largest increases in all three key metrics. The province’s occupancy rose 33.8 percent to 78.3 percent, ADR increased 94.4 percent to CAD$238.63, and RevPAR jumped 160.5 percent to CAD$186.85.
Other than British Columbia, New Brunswick was the only province to report a double-digit occupancy increase, rising 14.5 percent to 52.2 percent. Alberta posted the largest occupancy decrease, falling 12.6 percent to 54.2 percent, followed by Prince Edward Island (-5.4 percent to 35.3) and Newfoundland (-4.9 percent to 58.6 percent).
Three provinces reported ADR decreases of 5 percent or more: Alberta (-7.1 percent to CAD$128.11); Prince Edward Island (-6.5 percent to CAD$75.25); and Ontario (-5.6 percent to CAD$116.73).
New Brunswick experienced a large RevPAR increase, jumping 17.9 percent to CAD$58.22. Alberta posted the largest RevPAR decrease, falling 18.9 percent to CAD$69.41 percent, followed by Prince Edward Island (-11.4 percent to CAD$26.56) and Quebec (-6.4 percent to CAD$62.66).
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.
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