HENDERSONVILLE, Tennessee—San Francisco/San Mateo, California, led the increases among the top 25 markets for the week ending 27 February 2010, according to data from Smith Travel Research.
The market’s average daily rate increased 1.6 percent to US$127.35 and revenue per available room jumped 22.8 percent to US$89.56. It’s occupancy was up 20.9 percent to 70.3 percent (New Orleans, Louisiana, also posted a 20.9-percent occupancy increase).
Overall the U.S. industry’s occupancy ended the week with a 2.5-percent increase to 55.3 percent, ADR dropped 4.7 percent to US$96.06, and RevPAR fell 2.3 percent to US$53.15.
San Diego, California, posted the largest occupancy decrease, falling 5.6 percent to 62.8 percent
Anaheim-Santa Ana, California, ended the week with the largest ADR decrease, falling 17.2 percent to US$96.67, followed by San Diego with an 11.0-percent decrease to US$118.52.
Three markets other than San Francisco/San Mateo reported double-digit RevPAR increases: New Orleans (+15.4 percent to US$96.09); Miami-Hialeah, Florida (+12.0 percent to US$146.98); and Atlanta, Georgia (+11.3 percent to US$50.30).
The luxury segment was the only chain-scale segment to end the week with increases in two of the three key metrics. The segment’s occupancy rose 11.4 percent to 68.3 percent and RevPAR was up 3.3 percent to US$162.09.