LONDON—Hotels in the Asia/Pacific region experienced increases in all three key performance metrics for February 2010 when reported in U.S. dollars, according to data compiled by STR Global.
In year-over-year measurements, the Asia/Pacific region’s occupancy rose 4.7 percent to 60.6 percent, average daily rate increased 16.2 percent to US$131.36, and revenue per available room jumped 21.6 percent to US$79.65.
“The Asia-Pacific region continues on its recovery path and reported 20 percent RevPAR increase for the first two months of the year”, said Elizabeth Randall, managing director of STR Global. “This follows on from a 2 percent RevPAR increase for the 4th quarter 2009, which underlines that the bounce of poor performance last year is taking on strength. Asia-Pacific is currently leading the way in RevPAR improvements”.
Highlights from key market performers for February 2010: (year-over-year comparisons, all currency results in U.S. dollar)
• Phuket, Thailand, ended the month with the largest occupancy increase, rising 35.9 percent to 85.3 percent, followed by Bangkok, Thailand (+23.1 percent to 70.1 percent), and Bali, Indonesia (20.2 percent to 70.3 percent).
• Three key markets posted occupancy decreases: Shanghai, China (-10.9 percent to 36.7 percent); Seoul, South Korea (-9.5 percent to 76.6 percent); and Jakarta, Indonesia (-2.5 percent to 62.6 percent).
• Sydney, Australia, reported the largest ADR increase, jumping 50.2 percent to US$175.86, followed by Brisbane, Australia (+41.0 percent to US$154.88), and Seoul (+40.3 to US$143.90).
• Beijing experienced the only double-digit ADR decrease, falling 14.0 percent to US$78.53.
• Four markets posted RevPAR increases of more than 50 percent: Sydney (+70.8 percent to US$164.88); Brisbane (+55.0 percent to US$126.60); Phuket (+53.2 percent to US$119.87); and Bali (+52.0 percent to US$78.49).
• Shanghai reported the largest RevPAR decrease, falling 18.6 percent to US$36.10, followed by Beijing with an 8.6-percent decrease to US$31.84.
Performances of key countries in February 2010 (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Australia
|
78.2%
|
+8.0%
|
AUD171.72
|
+2.0%
|
AUD134.24
|
+10.1%
|
|
China
|
43.2%
|
-3.4%
|
CNY773.19
|
+13.4%
|
CNY334.16
|
+9.6%
|
|
India
|
70.9%
|
+11.2%
|
INR7249.86
|
-12.0%
|
INR5143.01
|
-2.2%
|
|
Japan
|
72.2%
|
+5.1%
|
JPY12082.17
|
-5.9%
|
JPY8723.34
|
-1.1%
|
|
Singapore
|
78.4%
|
+11.6%
|
SGD258.42
|
+0.1%
|
SGD202.56
|
+11.8%
|
*percentages are increases/decreases for February 2010 vs. February 2009
View Global hotel review for February 2010.
About STR Global:
STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC and HotelNewsNow.com. For more information, please visit www.strglobal.com.
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