HENDERSONVILLE, Tennessee—For the week ending 20 March 2010, New York, New York, reported the highest occupancy rate among the top 25 U.S. markets with 88.4 percent, a 17.3-percent increase from the comparable week in 2009, according to data compiled by STR.
New York also led the RevPAR increases with a 19.1-percent increase to US$178.60.
Overall, the U.S. industry’s occupancy ended the week with a 5.2-percent increase to 61.4 percent. Average daily rate dropped 1.9 percent to finish the week at US$98.30. Revenue per available room for the week was up 3.2 percent to US$60.39—the third consecutive week that RevPAR experience a year-over-year increase.
Among the Top 25 Markets, Boston, Massachusetts, reported the largest occupancy increase, rising 19.9 percent to 65.0 percent. Three markets experienced occupancy decreases: Norfolk-Virginia Beach, Virginia (-5.5 percent to 46.0 percent); St. Louis, Missouri-Illinois (-4.9 percent to 58.2 percent); and Houston, Texas (-3.4 percent to 62.5 percent).
Atlanta, Georgia, posted the largest ADR increase, up 5.4 percent to US$93.89. Houston experienced the largest ADR decrease, falling 10.5 percent to US$86.57.
Three of the Top 25 Markets experienced RevPAR decreases: St. Louis (-13.9 percent to US$45.29); Houston (-13.5 percent to US$54.07); and Norfolk-Virginia Beach (-5.5 percent to US$34.94).
Among the Chain Scale segments, all seven reported occupancy increases for the week. The Economy segment was the only segment to experience a RevPAR decrease, falling 2.7 percent to US$26.33.