HENDERSONVILLE, Tennessee—The Canadian hotel industry reported increases in all three key performance measurements during the week of 14-20 March 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 1.7 percent to 58.2 percent. Average daily rate was up 0.3 percent to finish the week at CAD$118.77. Revenue per available room for the week jumped 2.1 percent to CAD$69.14.
Among the provinces, Manitoba reported the largest occupancy increase, rising 7.3 percent to 70.8 percent, followed by New Brunswick (+7.0 percent to 58.0 percent) and Prince Edward Island (+6.8 percent to 40.6 percent). Two provinces posted occupancy decreases: British Columbia (-5.4 percent to 55.8 percent) and Alberta (-0.6 percent to 62.8 percent).
British Columbia experienced the only double-digit ADR increase, up 10.7 percent to CAD$131.19, followed by Newfoundland with a 6.1-percent increase to CAD$116.02. Alberta posted the largest ADR decrease, falling 4.4 percent to CAD$128.99.
Newfoundland was the only province to report a double-digit RevPAR increase, jumping 11.3 percent to CAD$66.52. Eight other provinces posted RevPAR increases, including: New Brunswick (+8.6 percent to CAD$64.88); Prince Edward Island (+8.1 percent to CAD$32.88); and Manitoba (+7.4 percent to CAD$74.98). Alberta reported the only RevPAR decrease, falling 5.1 percent to CAD$80.97.
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, STR Analytics, RRC Associates and HotelNewsNow.com. For more information, please visit www.str.com.
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