HENDERSONVILLE, Tennessee—The Canadian hotel industry reported increases in all three key performance measurements during the week of 21-27 March 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 3.1 percent to 59.2 percent. Average daily rate ended the week virtually flat with a 0.2-percent increase to CAD$120.75. Revenue per available room for the week went up 3.2 percent to CAD$71.46.
Among the provinces, Saskatchewan reported the largest occupancy increase, rising 8.6 percent to 79.9 percent, followed closely by New Brunswick with an 8.3-percent increase to 56.1 percent. Prince Edward Island posted the largest occupancy decrease, falling 8.5 percent to 38.6 percent.
Newfoundland experienced the largest ADR increase, up 6.0 percent to CAD$115.65, followed by Manitoba (+4.5 percent to CAD$108.75); British Columbia (+3.8 percent to CAD$127.52); and Saskatchewan (+3.6 percent to CAD$122.75). Alberta (-1.6 percent to CAD$130.32) and New Brunswick (-1.4 percent to CAD$106.12) posted the largest ADR decreases for the week.
Saskatchewan jumped 12.3 percent to CAD$98.02, reporting the largest RevPAR increase for the week. Three other provinces posted RevPAR increases of more than 5 percent: Quebec (+7.3 percent to CAD$70.05); New Brunswick (+6.8 percent to CAD$59.52); and Newfoundland (+5.3 percent to CAD$74.92). Prince Edward Island reported the only RevPAR decrease of more than 5 percent, falling 8.9 percent to CAD$31.41.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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