HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 4-10 April 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 12.6 percent increase to 59.2 percent. Average daily rate ended the week virtually flat with a 0.4-percent decrease to US$96.31. Revenue per available room for the week was up 12.1 percent to US$57.00.
Among the Top 25 Markets, Boston, Massachusetts, experienced the largest occupancy increase, up 27.6 percent to 70.4 percent, followed by New Orleans, Louisiana, with a 27.5-percent increase to 64.6 percent. Two of the top markets reported occupancy decreases: Norfolk-Virginia Beach, Virginia (-5.8 percent to 53.2 percent), and Orlando, Florida (-3.0 percent to 76.9 percent).
New Orleans posted the largest ADR increase, rising 18.5 percent to US$118.01, followed by Boston with an 11.6-percent increase to US$139.00. Detroit, Michigan, reported the only double-digit ADR decrease, falling 18.4 percent to US$76.45.
New Orleans topped the RevPAR increase for the week, jumping 51.0 percent to US$76.26. Two other markets posted RevPR increases of more than 25 percent: Boston (+42.4 percent to US$97.89) and Denver, Colorado (+26.2 percent to US$53.72). Meanwhile, Detroit fell 11.2 percent to US$39.37, reporting the largest RevPAR decrease, followed by Norfolk-Virginia Beach with an 8.7-percent decrease to US$41.19.
View U.S. hotel review for week ending 10 April.
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STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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