HENDERSONVILLE, Tennessee—The upper-upscale segment reported the largest average-daily-rate and revenue-per-available room increases during the week of 11-17 April 2010, according to data from STR.
The segment’s occupancy rose 15.4 percent to 75.5 percent, ADR was up 2.6 percent to US$145.87, and RevPAR jumped 18.5 percent to US$110.17.
Overall the U.S. industry’s occupancy increased 5.5 percent to 60.4 percent, ADR was up 1.4 percent to US$98.67, and RevPAR was up 7.0 percent to US$59.62.
The luxury segment posted the largest occupancy increase, rising 17.2 percent to 73.0 percent. The midscale-with-food-and-beverage segment reported the only occupancy decrease, dropping 0.3 percent to 52.3 percent.
The economy segment experienced the largest ADR and RevPAR decreases. The segment’s ADR dropped 5.2 percent to US$49.05, and RevPAR was down 4.4 percent to US$24.86.
Among the top 25 markets, Detroit, Michigan, reported the largest occupancy increase, rising 30.3 percent to 56.0 percent. Norfolk-Virginia Beach, Virginia (-14.5 percent to 53.2 percent), experienced the largest occupancy decrease among the top markets.
Washington, D.C., experienced the largest ADR increase, rising 16.4 percent to US$165.37. Four markets posted ADR decreases of more than five percent: Phoenix, Arizona (-9.1 percent to US$113.45); Tampa-St. Petersburg, Florida (-8.4 percent to US$97.41); Miami-Hialeah, Florida (-8.2 percent to US$147.69); and Anaheim-Santa Ana (-6.4 percent to SU$103.51).
Norfolk-Virginia Beach experienced the largest RevPAR decrease, falling 18.1 percent to US$41.38.