HENDERSONVILLE, Tennessee—The U.S. hotel industry reported mixed results in the three key performance measurements during the week of 18-24 April 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 2.4 percent to 60.7 percent. Average daily rate dropped 2.4 percent to US$98.16. Revenue per available room ended the week virtually flat with a 0.1-percent decrease to US$59.55.
Among the Top 25 Markets, New Orleans, Louisiana, boosted by the New Orleans Jazz and Heritage festival, held 23 April-2 May 2010, experienced the largest occupancy increase, rising 17.2 percent to 81.7 percent. Three other markets posted double-digit occupancy increases: Phoenix, Arizona (+11.8 percent to 64.7 percent); Seattle, Washington (+11.7 percent to 65.8 percent); and Boston, Massachusetts (+11.2 percent to 76.6 percent). Oahu Island, Hawaii, reported the largest occupancy decrease, falling 11.9 percent to 72.5 percent, followed by Norfolk-Virginia Beach, Virginia, with an 11.3-percent decrease to 51.2 percent.
New York, New York, posted the largest ADR increase, up 7.7 percent to US$222.39, followed by New Orleans with a 6.4-percent increase to US$147.85. Detroit, Michigan, experienced the only double-digit ADR decrease, falling 11.3 percent to US$76.67.
New Orleans reported the largest RevPAR increase, rising 24.8 percent to US$120.79, followed by New York (+14.4 percent to US$188.33) and Boston (+10.7 percent to US$113.75). Four markets experienced RevPAR decreases of more than 10 percent: Oahu Island (-15.8 percent to US$106.32); Norfolk-Virginia Beach (-14.2 percent to US$40.19); Denver, Colorado (-13.5 percent to US$60.34); and Houston, Texas (-12.0 percent to US$52.31).
View U.S. hotel review for week ending 24 April.
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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