HENDERSONVILLE, Tennessee—The luxury segment reported the largest occupancy and revenue-per-available-room increases for the week ending 1 May 2010, according to data from STR.
The segment’s occupancy rose 8.9 percent to 70.0 percent and RevPAR increased 7.9 percent to US$167.52.
Overall, the industry’s occupancy increased 5.7 percent to 58.8 percent, average daily rate dropped 1.5 percent to US$98.07, and RevPAR was up 4.2 percent to US$57.62.
All seven of the chain-scale segments ended the week with occupancy increases. The upscale segment’s occupancy rose 8.9 percent to 68.2 percent, followed by the upper-upscale segment with an 8.8-percent increase to 72.4 percent.
The luxury segment ended the week virtually flat in ADR with a 0.9-percent decrease to US$239.29. The economy segment posted the largest ADR decrease, falling 4.5 percent to US$49.57.
Two segments, besides the luxury segment, experienced RevPAR increases of 5 percent or more: the upscale segment (+6.1 percent to US$73.85) and the upper-upscale segment (+5.2 percent to US$105.62).
Among the Top 25 Markets, New Orleans, Louisiana, which hosted the Jazz and Heritage Festival 23 April-2 May, reported the largest increases in all three key metrics. The market’s occupancy was up 18.3 percent to 77.5 percent, ADR increased 12.5 percent to US$150.20, and RevPAR jumped 33.0 percent to US$116.48.
Nashville, Tennessee, followed New Orleans with a 16.6-percent increase in occupancy to 58.6 percent. Oahu Island, Hawaii, reported the largest occupancy decrease, falling 8.5 percent to 68.3 percent.
Other than New Orleans, New York, New York, was the only market to report an ADR increase of more than 5 percent, rising 8.6 percent to US$220.70. Seattle posted the largest ADR decrease, falling 19.1 percent to US$109.06.
Five markets, excluding New Orleans, experienced double-digit RevPAR increases: St. Louis, Missouri-Illinois (+17.9 percent to US$52.65); Nashville (+16.6 percent to US$53.67); New York (+15.7 percent to US$185.85); Denver, Colorado (+15.4 percent to US$62.23); and Miami-Hialeah, Florida (+12.1 percent to US$105.98).