HENDERSONVILLE, Tennessee—The luxury segment reported the largest increase in all three key performance metrics for the week ending 8 May 2010, according to data from STR.
The segment’s occupancy rose 11.8 percent to 67.8 percent, average daily rate was up 2.5 percent to US$240.80, and revenue per available room increased 14.6 percent to US$163.15.
Overall, the U.S. hotel industry’s occupancy increased 6.4 percent to 57.0 percent, ADR ended the week virtually flat with a 0.8-percent decrease to US$97.08, and RevPAR rose 5.6 percent to US$55.30.
All seven chain-scale segments posted increases in both occupancy and RevPAR. The midscale-with-food-and-beverage segment reported the smallest occupancy increase, rising 3.6 percent to 49.2 percent.
The independent segment ended the week virtually flat in ADR with a 0.6-percent decrease to US$90.64. The economy segment posted the largest ADR decrease, falling 4.9 percent to US$49.12.
Two segments, excluding the luxury segment, reported RevPAR increases of more than 5 percent: the upper-upscale segment (+7.3 percent to US$99.03) and the upscale segment (+6.6 percent to US$70.80).
Among the top 25 markets, New Orleans, Louisiana, which hosted various events during the past weeks, reported the largest increases in all three key metrics for the third consecutive week. The market’s occupancy rose 26.2 percent to 73.1 percent, ADR was up 27.6 percent to US$143.11, and RevPAR jumped 61.1 percent to US$104.60.