HENDERSONVILLE, Tennessee—New England reported the largest increases in occupancy and revenue per available room for April, according to data from STR.
The region’s occupancy rose 11.6 percent to 56.0 percent and RevPAR was up 12.7 percent to US$60.98.
Overall for the month, the industry’s occupancy was up 4.7 percent to 58.4 percent, average daily rate dropped 1.2 percent to US$97.72, and RevPAR increased 3.5 percent to US$57.06.
“The hotel industry’s collective performance in April displayed a continued march back to prosperity,” said Mark Lomanno, president of STR. “The demand for hotel rooms accelerated again, resulting in rapidly improving occupancies. However, room rates to date have yet to show any positive movement, resulting in RevPAR growth all coming from occupancy gains. We are looking for this to change in the coming months.”
All nine of the geographical regions in the United States reported increases in occupancy. The East North Central region reported a 9.1-percent increase in occupancy to 52.5 percent, following the New England region. The West South Central region reported the smallest increase, rising 1.7 percent to 56.5 percent.
The Middle Atlantic region posted the largest ADR increase, rising 1.8 percent to US$130.63, followed by the New England region with a 1.0-percent increase to US$108.90. The Mountain region fell 3.4 percent in ADR to US$90.07, reporting the largest decrease in that metric.
Two of the nine regions reported small RevPAR decreases: the Mountain region (-0.9 percent to US$50.99) and the West South Central region (-0.2 percent to US$48.00).
Among the Top 25 Markets, New Orleans, Louisiana, experienced the largest occupancy increase, rising 16.1 percent to 71.6 percent, followed by Boston, Massachusetts (+15.9 percent to 71.2 percent), and Chicago, Illinois (+11.9 percent to 61.2 percent).
New York posted the largest ADR increase, rising 6.6 percent to US$216.95, followed by New Orleans with a 6.0-percent increase to US$130.25. Detroit, Michigan, experienced the only double-digit ADR decrease, falling 15.0 percent to US$76.50.
New Orleans rose 23.1 percent to US$93.26, reporting the largest RevPAR increase. Houston posted the largest RevPAR decrease, falling 9.8 percent to US$49.87.
Source: STR
