HENDERSONVILLE, Tennessee—The Canadian hotel industry reported decreases in all three key performance measurements during the week of 23-29 May 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy decreased 3.4 percent to 63.3 percent. Average daily rate fell 1.1 percent to CAD$126.55. Revenue per available room for the week dropped 4.4 percent to CAD$80.15.
Among the provinces, Quebec reported the only occupancy increase, rising 2.2 percent to 69.6 percent. Prince Edward Island posted the largest occupancy decrease, falling 31.2 percent to 37.7 percent, followed by Newfoundland with a 17.5-percent decrease to 69.3 percent.
Saskatchewan experienced the largest ADR increase, up 2.9 percent to CAD$120.90, followed by Manitoba (+1.7 percent to CAD$110.54) and Quebec (+1.5 percent to CAD$136.13). Prince Edward Island fell 7.0 percent in ADR to CAD$95.56, reporting the largest decrease in that metric.
Quebec posted the only RevPAR increase, rising 3.7 percent to CAD$94.76. Three provinces experienced double-digit RevPAR decreases: Prince Edward Island (-36.0 percent to CAD$36.02); Newfoundland (-17.6 percent to CAD$95.03); and Alberta (-15.0 percent to CAD$74.08).
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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