HENDERSONVILLE, Tennessee—The economy segment reported the largest occupancy increase among the chain-scale segments in the week ending 5 June 2010, according to data from STR.
The segment’s occupancy rose 5.7 percent to 54.5 percent.
Overall, in year-over-year measurements, the industry’s occupancy increased 1.0 percent to 57.1 percent. Average daily rate dropped 2.3 percent to US$93.93. Revenue per available room decreased 1.3 percent to US$53.61.
The independent segment reported a 3.5-percent increase in occupancy to 56.3 percent, followed by the luxury segment with a 2.9-percent increase in occupancy to 60.9.
The luxury segment was the only segment to post an ADR increase, rising 1.4 percent to US$229.52.
The luxury segment experienced the largest RevPAR increase, rising 4.4 percent to US$139.68, followed by the independent segment (+3.4 percent to US$51.25) and the economy segment (+3.1 percent to US$28.15).
The upscale segment reported the largest decreases in two of the three key metrics. The segment’s occupancy fell 3.2 percent to 60.9 percent and RevPAR decreased 7.0 percent to US$62.80.
Among the top 25 markets, San Francisco/San Mateo, California, reported the largest increases in all three key metrics. The market’s occupancy rose 12.1 percent to 78.0 percent, ADR increased 14.2 percent to US$140.56, and RevPAR jumped 28.1 percent to US$109.61.
Two markets, besides San Francisco/San Mateo, reported double-digit occupancy increases: Nashville, Tennessee (11.1 percent to 57.3 percent), and Miami-Hialeah, Florida (+10.3 percent to 63.3 percent). New Orleans, Louisiana, posted the largest occupancy decrease, falling 9.7 percent to 53.3.percent.
New Orleans experienced the largest ADR decrease, falling 28.6 percent to US$96.37, followed by Orlando, Florida, with a 22.1-percent decrease to US$80.90.
Excluding San Francisco/San Mateo, three markets reported double-digit RevPAR increases: Miami-Hialeah (+17.6 percent to US$81.27); New York, New York (+13.5 percent to US$175.13); and Phoenix, Arizona (+11.1 percent to US$38.18). New Orleans posted the largest RevPAR decrease, dropping 35.5 percent to US$51.36, followed by Orlando (-25.5 percent to US$44.25) and Washington, D.C. (-22.4 percent to US$85.22).
Source: STR
