HENDERSONVILLE, Tennessee—The luxury segment reported the largest increases in all three key performance metrics during the week of 6-12 June 2010, according to data from STR.
The segment’s occupancy rose 12.1 percent to 70.4 percent, average daily rate was up 6.1 percent to US$238.06, and revenue per available room increased 18.9 percent to US$167.65.
Overall, the industry’s occupancy increased 8.2 percent to 65.8 percent, ADR was up 1.7 percent to US$98.55, and RevPAR rose 10.0 percent to US$64.83.
The independent segment rose 2.8 percent in ADR to US$94.65, followed by the upper-upscale segment with a 2.0-percent increase to US$144.56. The economy segment posted the largest ADR decrease, falling 3.0 percent to US$52.20.
Two segments, excluding the luxury segment, reported double-digit RevPAR increases: the upper-upscale segment (+12.3 percent to US$109.96) and the independent segment (+11.2 percent to US$60.06).
Among the Top 25 Markets, New Orleans, Louisiana, experienced the largest occupancy increase, rising 28.5 percent to 75.4 percent. Orlando, Florida, was the only top market to report an occupancy decrease, falling 3.4 percent to 60.8 percent.
Three markets posted double-digit ADR increases: New York, New York, (+17.8 percent to US$244.45); Chicago, Illinois (+15.0 percent to US$137.09); and Miami-Hialeah, Florida (+13.1 percent to US$131.60). Anaheim-Santa Ana, California, reported the largest ADR decrease, falling 9.4 percent to US$99.94.
Miami-Hialeah experienced the largest RevPAR increase, rising 40.9 percent to US$92.36. Anaheim-Santa Ana posted the largest RevPAR decrease, falling 4.8 percent to US$75.61.