HENDERSONVILLE, Tennessee—The economy segment reported the largest occupancy increase among the chain-scale segments for the week ending 10 July 2010, according to data from STR.
The segment’s occupancy rose 8.7 percent to 61.2 percent, average daily rate was down 1.9 percent to US$54.14, and revenue per available room increased 6.7 percent to US$33.12.
Overall, in year-over-year measurements, the industry’s occupancy increased 3.9 percent to 62.5 percent, ADR rose 0.4 percent to US$94.69, and RevPAR was up 4.3 percent to US$59.17.
Two of seven chain-scale segments reported increases in all three key performance measurements: the luxury segment and the independent segment.
The luxury segment’s occupancy was up 2.9 percent to 61.7 percent, ADR increased 7.4 percent to US$224.25, and RevPAR jumped 10.5 percent to US$138.43.
The independent segment increased 6.1 percent in occupancy, ADR rose 2.8 percent to US$95.59, and RevPAR improved 9.1 percent to US$60.69.
Among the top 25 markets, New Orleans, Louisiana, experienced the largest increases in all three key performance metrics. The market’s occupancy rose 14.9 percent to 68.4 percent, ADR was up 11.0 percent to US$112.22, and RevPAR jumped 27.5 percent to US$76.70.
Excluding New Orleans, four markets reported double-digit occupancy increases: Oahu Island, Hawaii (+11.3 percent to 86.7 percent); Detroit, Michigan (+10.7 percent to 54.8 percent); Nashville, Tennessee (+10.2 percent to 62.5 percent); and Orlando, Florida (+10.2 percent to 68.9 percent). Minneapolis-St. Paul, Minnesota-Wisconsin, reported the largest occupancy decrease, falling 10.2 percent to 60.4 percent.
Oahu Island posted the largest ADR increase behind New Orleans, rising 8.2 percent to US$162.55. Atlanta, Georgia, experienced the only double-digit ADR decrease, falling 13.5 percent to US$74.77, followed by Minneapolis-St. Paul with a 9.9-percent decrease to US$85.93.
Oahu Island rose 20.5 percent in RevPAR to US$140.86. Three markets posted RevPAR decreases of 15 percent or more: Minneapolis-St. Paul (-19.1 percent to US$51.92); Atlanta (-18.9 percent to US$42.58); and Houston, Texas (-17.4 percent to US$37.38).
