LONDON and HENDERSONVILLE, Tennessee—The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for June 2010, according to data compiled by STR and STR Global.
The region’s occupancy rose 7.0 percent to 64.9 percent, average daily rate ended up 1.8 percent to US$100.31, and revenue per available room increased 8.9 percent to US$65.11.
Among the key markets in the region, Buenos Aires, Argentina, reported the largest occupancy increase, rising 25.7 percent to 62.6 percent, followed by Montreal, Canada (+23.9 percent to 77.7 percent) and Mexico City, Mexico (+20.4 percent to 59.7 percent). Rio de Janeiro, Brazil, was the only market to experience an occupancy decrease, falling 8.4 percent to 57.4 percent.
Montreal reported the largest ADR increase, rising 34.7 percent to US$156.49, followed by Toronto, Canada (+31.1 percent to US$152.13), and Rio de Janeiro (+26.5 percent to US$171.28). San Juan, Puerto Rico (-5.2 percent to US$145.66), was the only market to post an ADR decrease. Washington, D.C., ended the month flat at US$148.79.
Four markets achieved RevPAR increases of more than 25 percent: Montreal (+66.9 percent to US$121.65); Toronto (+55.9 percent to US$121.64); Buenos Aires (+33.9 percent to US$82.30); and Mexico City (+29.5 percent to US$67.47). San Juan posted the only RevPAR decrease, falling 2.7 percent to US$106.03.
Performances of key countries in June (all monetary units in local currency):
|
Country
|
Occupancy
|
% change
|
ADR
|
% change
|
RevPAR
|
% change
|
|
Argentina
|
57.7%
|
+24.6%
|
ARS481.80
|
+10.5%
|
ARS277.97
|
+37.8%
|
|
Brazil
|
63.5%
|
+2.1%
|
BRL188.24
|
+4.3%
|
BRL119.47
|
+6.5%
|
|
Canada
|
70.0%
|
+8.2%
|
CAD138.43
|
+6.1%
|
CAD96.89
|
+14.8%
|
|
Mexico
|
53.8%
|
+13.7%
|
MXN1186.88
|
+8.6%
|
MXN638.96
|
+23.5%
|
|
United States
|
65.0%
|
+6.9%
|
USD98.33
|
+1.0%
|
USD63.87
|
+8.0%
|
*percentages are increases/decreases for June 2010 vs. June 2009
View Global hotel review for June 2010.
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