HENDERSONVILLE, Tennessee—The luxury segment reported the largest average-daily-rate and revenue-per-available-room increases among the chain-scale segment for July 2010, according to data from STR.
The segment’s ADR increased 6.6% to US$234.48 and its RevPAR jumped 14.5% to US$169.07.
The economy segment posted the largest occupancy increase, rising 7.6% to 62.3%, followed by the luxury and midscale-without-food-and-beverage segments, each with 7.4% increases to 72.1% and 69.3%, respectively.
Overall, the industry’s occupancy finished July up 7.0% to 67.9%, ADR increased 1.3% to US$99.14, and RevPAR rose 8.5% to US$67.35.
“The U.S. hotel industry’s performance recovery continued very nicely in July,” said Mark Lomanno, president of STR. “The demand for rooms continued to be well above 2009 levels, and we are finally beginning to see signs of room rate recovery, especially in the higher end of the market. In the coming months, we hope to see more balanced RevPAR growth as operators begin to accelerate room rate growth.”
Among the top 25 markets, all but one market reported occupancy increases and 8 top markets reported double-digit increases. Detroit, Michigan, led the occupancy increases, rising 20.9% to 61.5%. Phoenix, Arizona, posted the only occupancy decrease, falling 1.4% to 43.6%.
New York, New York, achieved the highest and only double-digit ADR increase, rising 11.6% to US$204.68. Dallas, Texas, reported the largest ADR decrease, falling 4.1% to US$77.72.
Five top markets experienced RevPAR increases of more than 15%: Oahu Island, Hawaii (+20.8% to US$139.58); New Orleans (+17.9% to US$77.82); Detroit (+17.7% to US$45.57); New York (+16.3% to US$170.67); and Denver, Colorado (+15.6% to US$74.03). Phoenix posted the largest RevPAR decrease, falling 4.2% to US$31.91.