HENDERSONVILLE, Tennessee—All seven chain-scale segments reported revenue-per-available-room increases of more than 5% for the week ending 14 August 2010, according to data from STR.
The luxury segment reported the largest RevPAR increase, rising 11.1% to US$166.76, followed by the upper-upscale segment (+9.2% to US$101.57) and the midscale-with-food-and-beverage segment (8.9% to US$56.73).
Overall, the industry’s occupancy increased 6.9% to 68.3%, ADR rose 1.9% to US$98.88, and RevPAR increased 9.0% to US$67.52.
The economy segment posted the largest occupancy increase, rising 9.1% to 62.3%, but it also was the only one to report a decrease in any of the three key performance metrics, falling 1.3% in ADR to US$54.77.
Among the top 25 markets, New Orleans, Louisiana, achieved the largest occupancy increase, jumping 21.5% to 60.5%. Minneapolis-St. Paul, Minnesota-Wisconsin, reported the largest occupancy decrease, falling 2.3% to 76.0%.
New York, New York, posted the largest ADR increase, rising 11.5% to US$208.06, followed by San Francisco/San Mateo, California, with an 11.2% increase to US$141.21. Two markets reported ADR decreases of more than 5%: Nashville, Tennessee (-7.4% to US$81.22), and Phoenix, Arizona (-5.2% to US$71.93).
Three top markets experienced RevPAR increases of more than 20%: New Orleans (+25.1% to US$53.06); Anaheim-Santa Ana (+21.7% to US$106.05); and Atlanta (+20.9% to US$51.53).