HENDERSONVILLE, Tennessee—The U.S. hotel industry reported increases in all three key performance measurements during the week of 8-14 August 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy increased 6.9 percent to 68.3 percent. Average daily rate rose 1.9 percent to US$98.88. Revenue per available room increased 9.0 percent to US$67.52.
Among the Top 25 Markets, New Orleans, Louisiana, achieved the largest occupancy increase, jumping 21.5 percent to 60.5 percent, followed by Atlanta, Georgia (+16.9 percent to 61.7 percent), and Anaheim-Santa Ana, California (+14.6 percent to 87.3 percent). Three markets reported occupancy decreases: Minneapolis-St. Paul, Minnesota-Wisconsin (-2.3 percent to 76.0 percent); Seattle, Washington (-1.3 percent to 84.2 percent); and Phoenix, Arizona (-1.1 percent to 45.7 percent).
New York, New York, posted the largest ADR increase, rising 11.5 percent to US$208.06, followed by San Francisco/San Mateo, California, with an 11.2-percent increase to US$141.21. two markets reported ADR decreases of more than 5 percent: Nashville, Tennessee (-7.4 percent to US$81.22), and Phoenix, Arizona (-5.2 percent to US$71.93).
Three top markets experienced RevPAR increases of more than 20 percent: New Orleans (+25.1 percent to US$53.06); Anaheim-Santa Ana (+21.7 percent to US$106.05); and Atlanta (+20.9 percent to US$51.53). Minneapolis-St. Paul posted the largest RevPAR decrease, falling 6.9 percent to US$71.21, followed by Phoenix with a 6.2-percent decrease to US$32.84.
View U.S. hotel review for week ending 14 August.
About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.str.com.
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